Speakers

Alison Lambert

Alison is a well-known and thought provoking speaker.

Following qualification as a veterinary surgeon from Liverpool University (last century!) she entered practice and worked in Small Animal practice for several years prior to leaving to pursue a business career first with Hills Pet Nutrition and then MARS.

As founder and managing Director of Onswitch she and her team are constantly provoking new thoughts and ideas for the animal care professions in their relationships with the consumers who have cared for animals in their lives.

The basis for Alison's passion for the consumer starts its life in her time in FMCG with MARS. During this time she spent time working to understand the consumer and why they do what they do.

This apprenticeship in consumer understanding led to the formation of Onswitch which today is at the leading edge of understanding what pet owners do and why they do it!

Central to the work that Onswitch do is the evidence that consumers with pets are behaving less like "clients" and, more and more like "shoppers". Their decision making is driven by convenience factors and the concept of a loyal and bonded pet owner is les and less likely.

Alison is a special lecturer at Nottingham University Vet School covering customer understanding and sits on the Royal College of Veterinary Surgeons communications committee.

She has spoken at WSAVA BSAVA BEVA VPMA BVNA and various other animal health meetings.

Alison is married and has a son Alex, a cat Lestor, a dog Luna and a long suffering Husband, Donald. In any spare time that she has Alison is a huge fan of Man Utd and will talk for hours on this subject.