Retail Innovations

The most lucrative retail channel?

70% of purchasing decisions are made in-store. So why not focus on a unique in-store opportunity?

• A captive audience
• Positively disposed to their pet's well being
• Where your product carries implied endorsement from a trusted professional
• Where sales are growing

The UKs 4329 veterinary practices represent a fantastic sales opportunity for you.

• Anyone in a waiting room cares about their pet and has time to look at the products on display
• According to PetPlan research vets are more trusted by consumers than doctors, dentists or opticians. Having your products on display in a vet practice carries implied endorsement by a highly trusted professional. They have agreed to display it and that can only help your sales
• Vet's retail sales are growing! Our own research indicates almost all vets expect to see increases in revenues from retail offerings.

The London Vet Show is the best way to reach them

• 1977 vets paid to attend in our inaugural year. It's the best attended business conference for vets anywhere in the Europe
• Vets attend to learn about how to improve their business - 72% of delegates attending our lectures say they will change their business practices as a result.
• Vets already see retail products as a major secondary spend within their practice and 96% expect to see their retail revenues grow or remain stable over the next 12 months!

How we can help you

Retail Innovations is an area of our show located right next to our own "Waiting Room" - the London Vet Show Bar. This will guarantee delegate traffic.

Retail Innovations is an educational and commercial feature that we will highlight in our promotions, where you can display your own products as they would be in a veterinary practice and explain how to merchandise them.

The feature is supported by:

• Editorial in the show guide where you can win coverage
• Dedicated pages on the event website where your products will be featured
• A dedicated pre-event newsletter where we will highlight all the retail products on display
• Stand space at a proven event already doubled in size from last year to fill Olympia's National Hall

Your package includes:

• 3x2m stand
• 1m slat wall within the London Vet Show Bar. This will enable you to showcase your products in front of all the delegates in this central feature of the show
• Editorial in the Retail Feature in the show guide
• Priority coverage on the dedicated product accessories section of our website
• An enhanced web profile - providing a more comprehensive overview of your company/products. includes images and a link on our website to boost your online profile.

For more information contact rob.chapman@closerstillmedia.com or call 01926 485 151.