Retail Products
According to Opperman*, a practice should be able to generate $20 000 in retail profit per $400 000 in income, not including food sales, if the marketing is done strategically and correctly.
Although the currency is foreign the principle remains the same in the UK. The vet is a trusted member of any community and your clients will rely on you for clinical advice as well as respecting your advice on which toys and accessories will keep their animals stimulated and last the longest. The challenge for any practice is making the most of this opportunity with the growth of the large retailers offering a large variety of products.
The answer is simple! With your clinical knowledge and the advice and support of your suppliers your practice can be made to maximise this retail opportunity and focus on your strengths. We have a great selection of exhibitors who can provide you with great advice and great products.
Retail companies exhibiting at this year’s show include:
Animology
Avid Plc (PETtrac)
B.Braun Vet Care GmbH
Barber of Sheffield Ltd
Business
Collarways
Creature Clothes
Doggy Things Ltd
Easy Animal.co.uk
Farewell My Pet
FURminator Inc
Pet Health Plans with The Practice
Pet Technology Store
PetRest Products
Petstop
R & L Pet Products Ltd.
Serenity Urns
Sharples ‘N’ Grant
Smart Bedz
SureFlap Ltd
The Company of Animals Ltd
* Opperman M. Ring up your retail sales. Vet Econom 1998;March:68–74.








































