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Sales of Pet Food and Accessories Growing
Similiarities in the UK and US pet markets make the recent research by the American Pet Products association of particular interest to the UK Pet and Vet Market.
According to new data from the American Pet Products Association and Packaged Facts, the overall US pet industry grew 4.8% last year; petfood alone grew 5%, despite the Great Recession.
To what does our industry owe this relative good fortune? Packaged Facts says:
- US consumers, including pet owners, have become more focused on value--and since most consider their pets part of the family, they're willing to spend on nutritious, safe foods to keep their furry family members healthy, even if it means cutting back in other areas.
- Despite the economic downturn, pet owners still found ways to pamper and indulge their pets: US sales of dog biscuits/treats and cat treats increased 8% and 15%, respectively, according to Information Resources Inc.
- The US pet industry in general is recession-resistant, driven by not only the human-companion animal bond but also rising sales in veterinary services.
This backs up recent reports the the PFMA in the UK. For more information on how to make the most of this growing opportuniity contact the London Vet Show
