Delegate and Promotions Update

We have now passed the 1200 mark with paid delegates - massively ahead of last year and ahead of where we were expecting to be. And as our broadcast marketing campaign is about to start in earnest the signs are this is just the start!

Anecdotally we are getting large numbers of vets registering following recommendations from last year’s delegates. Our promotional campaign should help push numbers even more. The highlights of the campaign are as follows

Advertising - This year we will run 50% more ads. We have a schedule of more than thirty ads featuring full colour pages and impactful cover promotions. If you have missed it in the press here is a link to the ads we are running to give you a taste.

Inserts - Backing this up everywhere we run ads we will also insert promotional fliers. These will include the full conference programme as well as details on exhibition features and all exhibitors.

Direct Mail - Just to make sure, we have once again partnered with the RCVS to mail every practicing qualified vet contactable by post. We’ll be sending them each two mailings.

That’s the print campaign. In total it will deliver more than 400,000 impacts. Digitally it’s backed up by more than 100,000 emails we will be sending through partners and to the lists we have developed in house. Other online activity includes search with some targeted PPC Pay Per Click (PPC) advertising backing up the natural search that already means we have some excellent first and non-scroll down Google rankings including many first places!. We also have more than 400 sites (growing all the time) with inbound links and are developing a great twitter following and Facebook friends.

We also know from last year how effective a direct approach is and have now added to our telemarketing team who are now actively contacting all practices in the UK to make them aware of the event.

So a total of more than 500,000 impacts are about to be created to support the show. We are proud to be partnering with the BVA, SPVS, VPMA, ISFM, BVDA, Vet Times, Veterinary Practice, In Practice, Vet Record, UK Vet, vetsurgeon.org, vetnurse.org. In conjunction with them we will be providing a series of offers for vets to book tickets. Our goal – to let everyone know about the event and ensure none have cost as an impediment to book so we can deliver a volume audience for you.

We are doing everything possible to drive a massive attendance once again and really deliver for our exhibitors! We are fast running out of stands so if you want to take advantage please contact us.

There are free opportunities for you to send discounted tickets to your customers to add value to your participation and a range of free value added opportunities. And if you want to piggy back that multi-impact campaign and win valuable branding there are still some remaining, and very cost effective, opportunities to get on board.

To find out more about our plans and  to check out what we can offer you please contact either Rob Chapman or Rob Hotchin on 01926 485 151 or email Rob at rob.hotchin@closerstillmedia.com.